Branding showcases your product and it brings in the customers. It has the power to build your reputation and helps your standout from the competitors. However, not all brands can be considered compelling meaning that you can stare at it for hours and yet you do not understand the message it communicates.
It is important for SME’s to learn from the big corporations and how they get their brands the right way. If you feel that your brand is not effective, it is likely that it is need of a makeover. It doesn’t have to be overly complicated and over-thought since a simpler design may have the potential to increase demand.
When do you know when it is time for a brand makeover?
• Does the brand look outdated?
• Is it communicated effectively across all the business activities?
• Have you changed products or services recently?
• Are you still reaching your target audience?
If you answered yes to one or more of the questions, it is probably the right time to look into your visual identity and messaging. What are the parts of the brand that still have value and should be retained? If modifications will be made, it is important to do it gradually and not drastically because integrity to be maintained with the present logo being used and the website design. Changes can be subtle. For example, you can change the width of the font, the placement of an image or the color palette.
Modifications can be noticeable but keep it simple avoid distractions to the key messages. When considering the color palette, make sure you do not copy the competition. Keep you brand as original as possible so that it will stand out and attract customers. Make sure you choose shapes, symbols and font types that will generate a good first impression. Brand identity or logos must be used in all business activities including business cards and fleet trucks.
However, brand makeover requires the investment of money, time and efforts but if done right, it can impact on the bottom line of the business. The more effective you are at promoting the brand, the better will be the revenue.
The government of New South Wales has awarded a $2.3 billion contract to South Korea’s to build hundreds of new train carriages for its intercity fleet. The first of the 512 double-deck train carriages will be built on the assembly lines in South Korea. This will dash all hopes that assembly will be made in Wollongong, a coastal city in Australia.
In defense of the contract going to South Korea, the minister of transport Andrew Constance said that more than 200 jobs will be created for the maintenance of the carriages. The Australian partner UGL rail will be delivering the jobs to Australia as part of the consortium.
This is the biggest train contract to be awarded by the state government since the Waratah project decades ago that was awarded to Downer EDI-led consortium to build carriages in China. Downer was among the three bidding consortiums but it lost to UGL rail an Australian engineering firm that won the 15-year contract to maintain the new carriages at Kangy Angy on the central coast. UGL’s consortium partners include South Korea’s Hyundai Rotem that will be in charge of the carriage’s design, manufacture, test and commissioning.
On the other hand, for New South Wales’ labor, the decision of the state government is a crushing blow to both local manufacturing and local jobs because in places like Wollongong, youth unemployment stands at almost 17%. If the carriages will be assembled and maintained in Wollongong, at least 600 jobs will be created. However, the $2.3 billion contract is less than the government’s estimate of $2.8 billion to build and maintain the trains. The initial estimates however do not include the cost of building maintenance plant in Kangy Angy. The NSW auditor-general has warned last year that that the total of the project including the new maintenance facility can escalate to $3.9 billion.
Many people are still unaware that it very easy and simple to Book a train in Thailand. You simply choose the route from the homepage and click the “book” button before selecting the date of travel. Payment is also made online with a local or international credit card.
Ron Yakubison is currently Merck’s Director of Packaging Technical Operations and he has decided to join the Editorial Advisory Board of PMP News at the beginning of 2016. Yakubison is involved in the packaging department of Merck for around 24 years already and is currently the head of the Packaging Technical Operations which is a global group. They are the ones in charged in providing support to all in-line human manufactured products.
He has also supported different sectors such as equipment and packaging development. Not to mention the processes he has done in terms of human health, crop protection, bulk production and products that are intended for human health. Ron also played a part in the serialization which took place in 2004 and he is a constant support to the pilot and strategy development of his company, Merck.
Yakubison talked about a few things regarding the latest trend as well as the challenges that are currently being faced by the pharmaceutical packaging industry. Since he has been working under the pharmaceutical sector for over 20 years, he has something to say regarding the evolution of the said sector. According to him, despite the fact that there has been changes in terms of the packaging platforms that are utilized over the years, the core platforms used in manufacturing packaging for bottle and blister are still the same. He added that the biggest change happened on the method of how packaging is done as well as the frequency of the company’s packaging of SKU has also increased at a considerable rate.
He also revealed the biggest challenges that the pharmaceutical sector has encountered and it is patient compliance. Packaging has helped overcome this packaging because the industry has now a common packaging that is used to obtain uniform compliance solution. Yakubison added that there are still challenges in the pharmaceutical industry and the one they are facing right now is to be able to meet the demand of the expanding business as well as the regulatory expectations that are in place to have robust packaging options. For reliable packaging solutions, contact PaperMart.com.
McDonald’s is known in almost every part of the world that it literally expects about 69 million customers daily. According to Matt Biespiel the senior director for global marketing, customers can look forward to new packaging. McDonald’s has recently launched “striking in your face” packaging by branding agency Boxer.
The new McDonald’s packaging is simple in design but it going to function as a “mobile billboard” for the giant fast food chain. To be launched in the United States this month are updated carry-out bags, fountain beverage cups and sandwich boxes. The innovative packaging will be introduced to over 36,000 McDonald’s branches throughout 2016.
The new McDonald’s packaging includes bold typography in bright colors on the surfaces of its paper and card containers. The iconic golden arches logo of the company will remain in all forms of packaging. The new packaging look is simple, fresh and consistent with the fast food chain’s vision to be a modern and progressive burger company. The rebrand was collaboration between McDonald’s and a team of designers coming from different consultancies that included Leo Burnett, TBWA, DBB Hong Kong, Creata and Landini, For people and Boxer.
Branding agency Boxer developed the ideas at its UK office and then passed the project to its office in Chicago. According to Boxer’s chief executive officer Paul Casteldine, the new packaging represents modernization and progress. Since the new packaging is simple and dynamic, it can serve as mobile billboard.
It is no secret that McDonald’s has also suffered from tough times but its customers continue to love the brand. This means that the company can be playful with packaging design. McDonald’s is also committed to use recycled and certified sources for 100% of its fiber filled packaging because the environment is important to most of its customers.
It is not wrong to get inspiration from big brands because they are the leaders; however, to be more unique, your product can be packaged in a black gift box with the brand name strategically printed on the box lid. The black gift box will not only make the product extra special, the recipient will be very pleased and excited to see what is inside.
Kurlon Enterprise is a mattress maker company that is based in Bengaluru and has recently launched their very own e-commerce website. The company website is located at Kurlon.com and it will provide new and existing customers a new method of purchasing or ordering the products from the brand.
The company is now valued at 800 crore and many of its products are already accessible through the 10,000 stores that caters different brands all over the country. Though this is not the first time the company has tried online sales as many of its products are already available in various sites such as Amazon, FabFurnish, Snapdeal, FabMart and Pepperfry starting the middle of last year.
According to the Chairman and Managing Director of Kurlon, T Sudhakar Pai, the company website is now new since it has been in operation and is live online for around 7 years but it does not act and is not catered for an e-commerce site. He also added that it is the companies aim to give something new to the customer by providing another medium wherein they will be able to view and purchase all the products anywhere they are at a price that is the same as the ones found in stores. The e-commerce site will also features bundled products at a discounted rate such as a set of mattress with pillows and sheets.
The e-commerce site was built by a team that works internally spearheaded by Vishal Aneja. The platform was built with a payment gateway through Axis Bank. The company’s e-commerce site will feature 23 different kinds of mattresses with variations in coir, foam and spring. The price range will start at 7,000 to 1.5 lakh.
The deliveries of the mattresses, for both regular and non-standard type, will be within one to two weeks. Aside from the mattresses, the site will also feature different protectors, pillows, bedsheets, cushions and bolsters. The last items to be added on the site will be home furniture.
If you are in Australia and looking for mattress sale, check out Bedman.com.au site.
Finding a Christmas tree can be quite tough. You have to consider measuring the size of the room where it will be placed, where you will buy the tree, how you can bring it to your home and most especially, how you can decorate it. Christmas can never be Christmas without the perfect Christmas tree so if you do manage to find the right one and bring it home, you would then have to think about an age-old tradition: decorating the Christmas tree.
It would be better if the decorating becomes a family affair but before you think about that, here are some tips that you can use to decorate the tree like a pro.
- Make things easier. One of the biggest challenges with decorating Christmas trees is moving around so to make things easier, why don’t you let the tree move for you? Try placing a clean square of cardboard on the floor and place the tree there. Not only will you be able to rotate the tree, you’ll also be able to protect your floor.
- Begin with the lights. When you start putting on the Christmas lights, it is recommended that you begin from the base of the tree so that you’ll be able to work around the tree much easier. Also, don’t skimp on the lights, use as much as you like.
- Decorate every area of the tree. Even if the tree is placed in a corner, you should still decorate the tree equally in every corner so that it appears good at every angle.
- Choose a color scheme. Organized coloring is good to look at that is why you should make sure to choose a color scheme for your tree. It can either be red and blue, or any other color combination.
- Before you place the ornaments on the Christmas tree, make sure to put the garlands first. After that, you can place the ornaments one by one according to the color scheme that you had picked. After that, add the final touches such as gifts under the tree, or the star at the peak. If there are no gifts yet, you can cover Paper Mart boxes with gift wrappers to complete the ensemble.