Month: October 2016

Significant Growth In The Ecommerce Sector Of India

India’s ecommerce market is just getting started for the holiday season while Amazon India and Flipkart have concluded their pre-holiday sales for the year. Ecommerce companies in India including the smaller players like Snapdeal expect to rake in Rs 25,000 crore during the holiday season, up from Rs 20,000 crore last 2015. However, according to India’s Associated Chamber of Commerce and Industry, the profits of ecommerce are limited because 2 out of 3 Indians do not have internet connectivity.

In the United States where 9 out of 10 people have internet access, holiday ecommerce sales on Cyber Monday have already exceeded the sales of brick and mortar stores during Black Friday, the official start of holiday shopping in the US. If more Indian nationals can connect to the web, online sales of ecommerce stores will be more profitable.

Amazon India and Flipkart are two of the largest ecommerce sites in India. Together, they have sold more than 30 million items during the first week of October. Their websites were able to generate a combined one million page views during the festival sales. During the 5-day Great India Festival Sale, Amazon had 5 times more customers than it did during last year’s festival sales. Amazon India’s customers are not confined to big cities but smaller towns and cities. In fact, the US-based ecommerce retailer received at least 90% of a country’s pin codes, a feat that would have been impossible without the significant spread of internet connectivity.

Since online sales are becoming profitable, ecommerce retailers are offering more aside from reduced prices. A Flipkart spokesman has said that the company is offering consumer friendly initiatives like smoother returns policy, cash on delivery, card on delivery and many more to catalyze on the growth of online shopping.

Ugly Christmas Sweaters are not making a comeback this holiday season; they are still the trend. Even celebrities wear the ugly sweaters because they know it is hilarious. Many people are now tapping into their creativity to add various types of décor to their uglysweaters and make it crazier than ever. The ugly sweaters are perfect for the chilly cold of the holiday season.

 

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Creating Content According To Your Reader’s Persona

In the world of marketing, content can be the game changer. Before an individual becomes a customer, content will provide the information about the brand. While content is an effective marketing tool, it isn’t just about writing and publishing an article or blog; content must resonate with the reader’s persona.

  • What is reader persona? It is the individual who will be interested in reading your content and can be influenced to subscribe to the newsletter to eventually become a loyal customer. The biggest mistake that a business blogger can make is to create content for everyone. When you know your reader persona, you will be able to focus content to his needs and problems.
  • When you blog about a business, make sure you tell a story. Create a compelling story that will relate to your audience. A good story will help in building a relationship and cultivating trust among readers. If content is authentic, you have a winner in your hands.
  • A blog can help a business grow faster if it is published and shared. By link building, Google will easily find out that your content is noteworthy. You can also leverage on guest blogging on top website to generate new readers.
  • If you will post content in social media, choose the platforms that your audience prefers. For example, Instagram will appeal to audiences who are below 30 years old.
  • Unless content is high quality, it can be difficult to succeed with content marketing. Anyone can create content nowadays. It is better to outsource content creation to full-time writers who are experienced and skilled in creating quality and relevant content.
  • Make sure to analyze important metrics like the number of visitors, the number of links to the blog post, the amount of social reach and referral traffic.

Not all companies and their staff have the skills to create quality and unique content that will resonate with the target audience. Your best option is crewdo that is willing to take the responsibility off your shoulders. You can sit back and relax while crewdo does the work for a fraction of traditional costs.

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Aspiring English Teachers Undergoing TEFL Iberia Program

Aspiring English teachers are learning with the best in Barcelona, Spain, thanks to TEFL Iberia. The program last for a month and it was designed to assist individuals who have the passions to teach English as a foreign language by improving their careers as well as providing actual experiences related to teaching the course.

According to the TEFL Iberia’s Director of Studies, Richard Davie, he founded the company back in 2012. He shared how he was able to manage the company on his own for quite some time because he does all the preparations of the work which are designed for the students.

Davie said that it took him a long time to get the preparations underway for the entire course. He also devoted a lot of time in making and launching the website and eventually promoting it to the public. In the long run they were able to start with small groups and then it escalated from there.

As of the moment, TEFL Iberia has 15 staff under its employment that helps in teaching the courses. The positions offered are not only limited to American citizens. Currently, the program is also hosting other member coming from various parts of the world including Scotland, Poland and Italy.

The company conducts a monthly training courses for the teachers located in Barcelona, Spain. Each course has a full workload that was made to assist aspiring teachers in learning how they can improve and further their skills when it comes to teaching English for students who treat it as their second language.

Davie shared that every morning their classes are focused on skills, methodology, grammar and othr techniques that can be employed as a teacher while in the afternoon their focus is more about teaching practice and preparation of the lessons.

Aside from the teaching courses, the teachers will also have the chance to observe how lesson plans are made and they can give feedback regarding one another to help them improve in the course. Each teacher meets with a job preparation advisor which will help them and give them advice in finding a career after the program is over. If you are in Thailand, there are many options when it comes to programs offering TEFL course.

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Impressive Sales For Motorcycle Accessories Due To Increased Demand

Global economy has improved and this has resulted into a substantial increase in the purchasing power of consumers. Different industries have certainly benefited from increased demand particularly in the automotive industry. A subset of the automotive industry is the motorcycle sector where sales have always been impressive. The automotive industry is subjected to different sales trends but the motorcycle sector has higher potential for sales.

The growth of the motorcycle market has also impacted on products that are associated with the industry like motorcycle components and accessories. Different types of motorcycle accessories are used by motorcycle owners to enhance the aesthetics of the two-wheel vehicle and to ensure better performance, safety and security. The global market for motorcycle accessories is expected to register a CAGR that is higher than 5% in 2020 with a little decline until 2026.

Variations in CAGR will be due to new products that will be launched by suppliers of established motorcycle accessories and the cyclicity of the product launched by local and regional players in different geographies. The demand for motorcycle accessories will be influenced by the expansion of European and American motorcycle manufacturers in emerging markets.

Motorcycles have also become quite popular among the youth because of the development of cost effective combustible engines. This is expected to boost the overall sales of motorcycle parts and accessories all over the world particularly in developing countries. A promising future is predicted for motorcycle accessories because manufacturers are now focusing their attention to technology and product development.

A big challenge to the growth of motorcycle accessories market is consumer preference for aftermarket instead of original equipment market. The aftermarket offers motorcycle accessories that are more affordable without compromising performance and quality.

Asia Pacific is expected to dominate the market for motorcycle accessories because of the substantial increase in consumer spending. While North America and Europe will create substantial demand other regions like Latin America, the Middle East and Africa will grow at a subdued rate because of lower consumer spending. Overall expectations for the global market of motorcycle accessories include a healthy CAGR because of the wider adoption of motorcycle accessories across different customer bases.

 

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